Report: Car Makers Spent $20 Million in State in 2007
Automobile manufacturers are using their vast marketing budgets to
influence the types of cars purchased by Vermont consumers,
Attorney General Bill Sorrell said Tuesday.
Puzzled by that? Wondering where the story came from? Why it's news?
I made it up, but only by changing a few words. The actual headline and lead sentence, from the Rutland Herald, is
Report: Drug Makers Spent $3M in State in 2007
Pharmaceutical manufacturers are using their vast marketing budgets to
influence the types of medications prescribed by Vermont doctors,
Attorney General Bill Sorrell said Tuesday.
So why are we concerned enough to pass a law in one case, but not another? Doesn't advertising help give us information about the cars we buy? Sure, it also tries to convince us to buy a Chevy Malibu instead of a Toyota Camry, but the average consumer is no doubt smart enough to buy the car that best suits his needs, without government oversight.
Are doctors less informed than the average consumer about products that they prescribe for their patients? One would think that doctors who spend 40, 60, or 80 hours a week working don't have a whole lot of time to read about whether drug X is better than drug Y, so why is it scandalous that the drug company that makes drug X tries to give information and convince the doctor (educated person that she is) that drug X is better than drug Y? And drug Y's manufacturer does the same. Doctors are surely smart enough to figure out that they're being marketed to and can be trusted to figure out which product is best for their patients.
Buried in the story we find that Julie Brill, a staff attorney in the AG's office, admits that
the data offers [sic] no insight on whether marketing budgets directly influence prescribing behavior.
But the report sure makes for a good headline and story.
Now, if we could only get the car companies to give us samples before we buy.
(Full disclosure: Two years ago I was retained by a Vermont lobbyist working for the drug manufacturers.)
Recent Comments